Due to the ongoing impact of COVID-19, we are suspending the GRE/GMAT requirement for all applicants to part-time programs for spring 2021 admission.

FORGE A CONNECTION BETWEEN BRAND AND AUDIENCE

DRIVE RESULTS WITH DATA-DRIVEN CAMPAIGNS

Build in-depth knowledge and hands-on skills to create and implement targeted marketing strategies in an evolving marketplace. The part-time Master of Science in Marketing program from the Johns Hopkins Carey Business School teaches you to manage brand audits, assess brand equity, and develop innovative branding strategies for the products and services you're passionate about.

Harness the research power of one of the most respected universities in the world as you gain the ability to combine multiple disciplines including market research, sales, social media, data analytics, and communications.

Online, on-site, or both: Our part-time program empowers working professionals like you with a flexible format to hone the skills needed for quick career advancement. All our classes, whether in person or online, are taught by the same world-class faculty. Learn on your schedule while maintaining your personal commitments and complete your degree at a pace that fits your life. In less than two years, you could develop a new set of innovative marketing skills and graduate prepared to reach a modern audience.

Program Highlights

  • Available online, on-site, or both—learn on-site in Baltimore and Washington, D.C.
  • Typically completed in under two years, but with the flexibility to take up to six
  • GRE/GMAT requirement waived for Spring 2021 applications – apply today!
  • Merit-based scholarships, loans, and payment plans available for those who qualify
  • Virtual open house attendees eligible for an application fee waiver

Curriculum: An Inside Look

MS in Marketing students gain the skills to test, apply, and master breakthrough marketing ideas—ahead of the industry.

The part-time, 36-credit program prepares you to excel in digital, global, and start-up environments. Use and design qualitative and quantitative research methods to gain customer insights, explore competitive economics and strategic intelligence during the marketing planning process, analyze primary and secondary data, build customer datasets, conduct advanced analytics, and more.

Business Foundations
Sample required courses include Business Communication, Business Leadership and Human Values, Marketing Management, and Statistical Analysis.

Functional Core
Required courses include Consumer Behavior, Marketing Research, and Marketing Strategy.

Electives
Sample courses include Advanced Behavioral Marketing, Data Analytics, New Product Development, and Strategic Market Intelligence.

"All my experiences at Carey helped me to not only secure the job I got after graduation but also develop my mental capabilities to adapt to new environments and challenges."

Explore Your Future Career

Partner with our Career Development Office throughout your studies to advance your career as a business professional. Our team is committed to providing opportunities for you to build professional skills and competencies that are essential for a successful career search.

These are just some careers in the marketing industry in which you'll be prepared to succeed:

Career PathMedian Salary
Marketing director$86,398 1
Director of digital marketing$98,579 2
E-commerce marketing manager$70,626 3
Public relations director$85,572 4

Minimal professional experience? Explore our full-time degreesExplore our full-time degrees.

Learn more about additional part-time programs offered through Johns Hopkins Carey Business School.

Students should be aware of additional state-specific information for online programsstate-specific information for online programs.

*Not all electives are offered online each year. Consult with your academic advisor for more details.

Sources

1Payscale (n.d.). Average Marketing Director Salary. Retrieved July 25, 2019, from https://www.payscale.com/research/US/Job=Investment_Banker/Salaryhttps://www.payscale.com/research/US/Job=Investment_Banker/Salary.
2Payscale (n.d.). Average Director of Digital Marketing Salary. Retrieved July 25, 2019, from https://www.payscale.com/research/US/Job=Director_of_Digital_Marketing/Salaryhttps://www.payscale.com/research/US/Job=Director_of_Digital_Marketing/Salary.
3Payscale (n.d.). Average E-Commerce Marketing Manager Salary. Retrieved July 25, 2019, from https://www.payscale.com/research/US/Job=E-Commerce_Marketing_Manager/Salaryhttps://www.payscale.com/research/US/Job=E-Commerce_Marketing_Manager/Salary.
4Payscale (n.d.). Average Hedge Fund Manager Salary. Retrieved July 25, 2019, from https://www.payscale.com/research/US/Job=Public_Relations_(PR)_Director/Salaryhttps://www.payscale.com/research/US/Job=Public_Relations_(PR)_Director/Salary.